Does a Business Name Matter? Tips on How to Come Up with A Good Business Name

A name is one of the most recognizable aspects of every business. If you have tried to come up with an appropriate name for a business before, you can attest that it’s not something easy. It involves a lot of research, which can be quite time-consuming. The right business name can create influence and a consistent brand image that remains relevant over several years. Here are some tips to help you come up with an appropriate business name. 

Utilizing Namify’s Business Name Generator

Brainstorming a random name and making it your business name is easier said than done. It requires a lot of creativity, and you may risk settling for a generic name and realize much later. Namify’s business name generator takes this burden off your shoulders by suggesting several names so that you can pick a suitable one. This saves you a lot of time, and you can rest assured you’ll get something unique. Name generators from reputable companies like Namify are usually easy to use, and some are even free.

Keep the Name Simple

One of the mistakes you should avoid when choosing a business name is getting one that’s very long and complicated. Customers should be able to pronounce and memorize it easily. If you ever have to explain what your business name means or help someone get its pronunciation right, it’s probably not simple, and that’s not good for a business. Customers are more likely to engage in what they can easily remember and pronounce with ease. Hard-to-spell names are not good either, as they make it difficult for customers to search for the business online.

Pick A Name That Won’t Limit Your Business in Future

It’s the dream of every entrepreneur to expand their business as time goes by. If you go for a name like sportswear for women, that means if you wish to expand your business and introduce other products in the future, you’d be forced to change that name, or add other words on it, making it very long. That’s why it’s good to avoid names that highlight specific products and be general.

Be Careful When Using Your Name

Using your name solely for your business is not always a good idea, as it might not convey what your business is all about. You can include other words along it to make it possible for potential customers to determine what your business does. Another reason why your name might not be appropriate for your business is when it’s too difficult to pronounce or spell. However, if you want to make it your business name, make it short by excluding some names and using two or even one. This ensures your business name doesn’t sound or look like a sentence.

Be Unique

Most probably, there are several businesses in the industry you want to invest in. You don’t want to come up with a name that another brand is already using. You can create a new name but make sure it fits what you do, whether selling products or services. There might be no problem using a generic name for local businesses, but this would not be suitable for global brands. You can even search for the name on the internet to know whether other businesses are using it.

Getting the right business name might take time, but it’s worth it. When choosing a business name, make sure it relates to what your business entails. When somebody comes across it, they should get an idea of what your business is all about. 

If you go for a name that does not match your business, you might end up confusing your potential customers. A good name should also be easy-to-read, unique, and should not bring expansion limitations in the future. If you still find it challenging, a business name generator makes it easy by giving you various creative suggestions.