You’ve come here since you understand the value video marketing has. With the influx of live streaming, engaging 360 films, augmented reality, etc., brands no longer rely only on images and written content. Digital video advertising is a 135-billion-dollar industry in the world. That implies that businesses worldwide are recognizing the importance of video marketing and investing in its production and delivery.
This guide will show you how you can build a video marketing strategy.
Have Goals for Your Video
Setting goals for your film is the first step to building an effective video strategy. Make a video that suits all marketing funnel levels, if possible. However, it would be best if you first chose the step that is the most crucial to target.
Make an awareness film if you’d like to get new clients for your brand. You’ll need a contemplation stage film if you’d like to engage the audience. If you are nearing the end of a deal and want to foster your prospects, make a decision on a stage film. You also can make an internal film to stimulate your employees or a film to please individuals who have previously purchased your products.
Figure Out the Audience You Want to Reach
Now that you’ve determined the marketing funnel stage to target, it’s important to determine your intended audience. It’s also an important stage; you are far more prone to failure if you make a video when you have not figured out the target audience. Those who should be watching it won’t, whereas those who will watch won’t be persuaded. So, how then do you figure out who your potential buyer is?
The key is to create a buyer persona. When a corporation creates its service or product offerings, it will normally create a customer’s persona (or several). Ideally, the individuals you would like to reach using your film are the same people you want to purchase your product.
Think of The Tale Your Video Tells
The most enjoyable and hardest element of creating a video is deciding what tale you will tell. You must sketch down the four parts that make up your story’s basic structure.
- Goal-oriented protagonist — This individual should fit within your target audience.
- Conflict – That’s the source of your customer’s displeasure.
- Quest – This refers to how you’ll present your product or service to the world.
- Solution – This explains how your service or product addresses the issue.
- These aspects of your tale should lead your audience on a consistent trip with your brand’s objective.
Bear in Mind the Creative Requirements
Bear in mind the person responsible for approving your film (your boss, the marketing department, or the marketing founder, etc.) and how long it’ll take to execute their suggestions while you write your story. Changes in scripting, message, goals, and other factors can put your entire operation off. Nonetheless, these shifts are all too prevalent.
Stick to The Timeframe
You should have a timeframe to adhere to as you design your production, from artistic creativity to real video delivery. It would be best if you had several – overall time frame, distribution timeframe, production time frame, and so on. Your time frame serves as a guiding principle, reminding you of how far you have accomplished and how much work remains.
Have A Realistic Budget
Everything revolves around money! Yes, innovative planning and strategy are crucial, but let us be honest. It will be tough to achieve your wish without an appropriate budget. Make a budget for the resources and money that you have. Look for a production company that will give you a fair quote like the New Evolution Video. Assess what you will make or film in-house vs. what you will hire a film studio to do. Plan what you can spend on where you may need to save.
As we have seen above, there are several steps you should follow to create a video marketing strategy. Refer to these steps if you want your video marketing to be of high quality and attract more customers to your business.