Get ready for your next product launch with these three simple tips.
1. Make Your Product Stand Out
Your product packaging needs to be engaging and appealing. It’s what sells your product to the customer when your product is sitting on a shelf amongst competitors’ products. Work with a skilled designer to create your product labels and packaging in a way that will reflect your brand image and catch the customer’s eye. Think about how you will package your product, and where you will order jars, caps for bottles, and boxes from. Decide on what kind of color, shape, and material you want to package your product in. Allow your brand image to influence your decision when selecting colors and materials. Using eco-friendly materials like glass or stainless steel can save you money and help the environment.
2. Sample Your Product
Before you place your first large purchase order, it’s a good idea to sample the new product yourself. Although you might think you know what you are getting, sometimes the end product comes out different than you expected. Ordering a sample product will also allow you to get a better idea of how long it takes your manufacturer to ship the order and see how things are handled if any unexpected issues arise during manufacturing. When you receive the product, you can personally review it and know that what you’re selling is what you wanted.
3. Advertise Online
Your website is a great place to advertise your new product. Take professional product pictures or have digital mockups made up to use as pictures on your site. Create a sign-up page that allows people to submit their email so they can be notified when the product becomes available. If you have a following on social media, create buzz by promoting your launch date with a raffle or giveaway. The internet is an effective and fast-paced way to spread the word about your upcoming product.
Follow these tips to have a successful new product launch.